Global Payments
CREATIVE DIRECTION – SOCIAL
PROJECT INFO
Global Payments is a financial technology company that provides payment technology and services to merchants, issuers and consumers.
I was tasked to lead creative and art direction on three concepts for their social campaign that encourages and enables small businesses in the UK to utilize their payment processing systems.
Concept One
Wanted to really push the brand to be more bold with color and and lean more towards attracting Gen Z entrepreneurs – exploring ideas that feel fun and lighthearted.
Concept Two
This concept’s focus is more geared towards the established entrepreneur and small business who desires to see realistic depictions of themselves and their day-to-day tasks.
Concept Three
Lastly, this concept focuses more on the established Millennial small business owner who’s focused on continued growth – the entrepreneur who’s optimistic about taking risks and exploring new possibilities.
