Sprite: Heat Happens
CREATIVE DIRECTION – PRODUCTION
PROJECT INFO
Sprite has always had impact in hip-hop music and culture. This past summer, we partnered with James Blake and Coi Lreay to create an original song with a message around staying cool when “heat happens.”
I helped lead the social activation while partnering with three independent artists to within the Sprite family . Each artist shared their own remix with an original freestyle verse and also sat down for Heat Confessionals – an interview series where the artists discuss the highs and lows of being artists on the rise.
