Over the years, Sprite has learned that our fans are our biggest asset.

Through social listening, we discovered in 2018 how differently they viewed and loved the Sprite sold at McDonald’s, branding it “spicy” and literally audible. Memes hyping up McDonald’s Sprite have widely circulated online, specifically Twitter, describing the intense power the soda brings.

Sprite and McDonald’s have been careful not to spoil the cultural fun and have allowed it to continue to percolate for years. In recent months, we’ve seen the Spicy Sprite conversation trend multiple times on Twitter with consumers claiming, “it hits different.”.

For April Fools Day, we decided to capitalize on the trend and give our fans what they never knew they needed: an “impossible” idea that we didn’t believe could get approved.

We developed an idea that centered on giving fans what they wanted and making it appear as though it could really be obtained.

McDonald’s Spicy Sprite.