Yamaha: Run The Water

IN COLLABORATION WITH EDELMAN

ART DIRECTION – POST PRODUCTION – PRINT

PROJECT INFO

Yamaha is considered to be the #1 watercraft in the water. In order for you to feel good, you must also look good. We took Yamaha’s brand and brought them to a level of marketability that is unmatched from their previous years.

PRINT

We drew inspiration through everything, from Wakesport magazines to Vox Media content, in order to find the happy medium between Yamaha tradition and forward, relevant design. My focus was to captivate the essence of the product through a layout that could breath. With a dash of brutalist style and a bit of a metro, we crafted something that was a stand out piece for the dealerships and boat shows.