Benny Pough

Through our good friends at Roc Nation, we were blessed to meet Benny Pough – former President of Music. Pough needed a pivot within his brand and visual identity once his time at Roc Nation ended. We had the opportunity in crafting it.

Our goal was to craft a mark that spoke to Pough’s wealth, knowledge and investment of the future.It is strong and impenetrable. Confident yet reserved. Conservative in style with high self-esteem.

In addition to his iconic mark that represents a vault of success and leverage,
we also designed a website that shared his brand’s aesthetic.